Eat That Frog!

99.00

The analogy of eating frogs comes from Mark Twain, who says that if you can start your morning by eating a live frog, you’d have tackled the worst thing that can happen that day. Your frog is your most crucial task—what you’re most likely to defer, yet can create the biggest impact on your outcomes.

Applied to work, Tracy says that your “frog” is the most important and most impactful task you have to complete. If you eat the frog (i.e., work on it) first thing every morning, you’ll be more productive and successful, and you’ll reach your goals more quickly.

Eat That Frog!

99.00

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